Investor @The Center Group


Brand Atena

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Brand WeInvest

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability, through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

Brand Emotions for Business

Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only it is capable of.

  • Late Gothic façade with over 200 inlaid windows
  • Privileged position overlooking the Grand Canal
  • 4 above-ground floors, with a water gate for direct access from the canal

Palazzo Veneziano: Its History

The palace was built around the mid-15th century. In the 1600s, a distinguished historian of the Republic of Venice collected his entire library in a noble hall inside the prestigious residence. In the 1700s, the palace was chosen as a viewpoint by Canaletto, the most famous of the Venetian Vedutisti, to portray the unique panorama that can be seen from the palace towards Rialto, a painting now on display at the Dresden Museum.

In 1979, the palace passed to Ca' Foscari University, becoming the seat of the Faculty of Foreign Languages and Literatures.

The privileged position of the historic building and the spaciousness of the interior volumes are characteristics that make the Palazzo unique, which has always had a special connection with the lagoon. In fact, in the immediate vicinity, it is possible to reach symbolic places of Venice, cultural and artistic, such as Palazzo Grassi, the Teatro La Fenice, Piazza San Marco, Campo Santo Stefano, and Campo Sant’Angelo.



The Palace

The building features a late Gothic facade adorned with over 200 windows, reflecting the typical "Venetian" style of the lagoon tradition, such as the Venetian terrace, marble, and wood. The Palace is characterised by an opening on three sides, including the main facade facing the Grand Canal and the sides facing Calle Traghetto Vecchio and Rio di Ca' Garzoni. Inside, the Palace houses a precious artistic heritage, highlighted by the natural light that illuminates the rooms. Externally, it also has a water gate that allows direct boat access from the Grand Canal.

The palace has four floors above ground for a total area of approximately 2,000 square metres, including the ground floor, first floor with terrace, mezzanine floor, second floor with terrace, third floor, fourth floor with terrace, and fifth floor.

State of Conservation

As of the on-site survey date (year 2017), the following information is reported:
  • Construction Date: 15th century
  • Last Renovation - Extraordinary Maintenance Date: ongoing
  • Internal Condition: good, undergoing renovation, conservative restoration of valuable elements and philological recovery of artistic-cultural relevant elements; the last two floors are yet to be completed, compared to the current rustic state
  • External Condition: excellent, philological restoration of the main facade overlooking the Grand Canal
  • Availability: vacant


The Palace, with triple exposure, faces: northwest on the Grand Canal (main facade), northeast on Rio de Ca' Garzoni, towards Rialto Bridge, and southwest on Calle Traghetto Vecchio.


The accessibility to the Palazzo is guaranteed by the adjacent Sant'Angelo stop, which allows for quick connections to Marco Polo airport via water taxi and to Lido; to other areas of the lagoon, the Palazzo is connected by vaporetto.

The nearby Gondola Traghetto of San Tomà allows for a suggestive journey crossing the two sides of the Grand Canal that connect the districts of San Paolo and Dorsoduro with that of San Marco, docking directly at the entrance of the palace.

In addition, it is possible to reach Piazzale Roma and Santa Lucia station in just 15 minutes.


Near the Palazzo, the following infrastructures are present:
  • Waterways: Canal Grande and Rio de Ca' Garzoni;
  • Landway: Calle del Traghetto Vecchio;
  • Stops: water taxis and vaporetto.

Points of Interest

The main points of interest in Venice can be reached on foot in just a few minutes:
  • Rialto Bridge
  • St. Mark's Square
  • La Fenice Theatre
  • Palazzo Grassi
  • Guggenheim Collection
  • The Accademia
  • Campo Santo Stefano
  • Campo Sant’Angelo

Development Plan for the area

Masterplan Venice Marco Polo Airport, project with completion date of 2021, which includes the following interventions: expansion of the airport terminal based on new traffic forecasts, moving walkways and watergate, new parking system, logistics hub and trigeneration power station.

Use of Destinations

According to the current regulations in force, all floors of the Palazzo lend themselves to the following use destinations: residential, collective residential, executive offices, private offices, museums, exhibition venues, libraries, archives, and association facilities.

The ground floor is suitable for activities such as crafts, retail and hospitality businesses.

Furthermore, provided that at least one of the floors has a usable living area of 200 square metres and that any residential units within the same building have separate access, additional use destinations such as hotel facilities, extra-hotel accommodation facilities for exclusive reception use, public offices, judicial offices, education facilities, and meeting rooms can be considered.

Issues identified


Significant investment required leading to high financial immobilisation

Difficulty in converting the building into a hotel due to the challenge of reaching a considerable number of rooms to meet international standards

Heritage constraint and uncertainty in evaluating ordinary and extraordinary maintenance expenses

Venice Building
Venice via de Ca Garzoni
Venice Building Detailes
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Venice Map

WeInvest Approach

Business Idea Icon

Business Idea

Transform the Palazzo into a modern concept of "Embassy/Consulate":

- to promote in Europe and in Italy a new model of representation;
- to promote cultural, economic, entrepreneurial and diplomatic activities aimed at making a foreign country/company known and promoting it.

On the ground floor, the creation of an exhibition and showcase area for the country/company; on the first and second floors, the creation of meeting rooms, conferences, and meetings; on the fourth and fifth floors, representative accommodations.

Business Model Icon

Business Model

With the aim of generating objective value and in Real Economy, as well as making the investment sustainable and profitable, a Business Model has been defined as:

- consistent and interprets the Business Idea in a sustainable and credible way;
- profitable, capable of repaying the investments made, hypothesising different business lines such as rentals and exhibition spaces, advertising, fees, and more;
- advantageous, capable of activating new opportunities, such as reducing equity investments and debt lines, maximising self-financing.


Technical - Economical Digital Model


  • Understand the current architectural, structural, and system status
  • Ensure:
    • a complete 3D documentary database
    • a digital model that can be updated over time
    • compliance with legal provisions
    • accurate values for ordinary maintenance (costs) and extraordinary maintenance (investments)


  • Data acquisition through laser scanning
  • Research and integration of 2D Asset documentation
  • Historical reconstruction of the Asset

Economical - Financial Digital Model


  • Integrating technical and economic data into an economic and financial model
  • Determining the correct value of the Asset, in Real Economy, by moving towards a dynamic valuation over time
  • Structuring the Business Lines in order to maximise profitability and self-financing

Hypothetical Business Lines:

  • Rental of exhibition spaces (conference rooms, etc.)
  • Advertising (Products, services, technologies, industrial districts)
  • Sponsorships (Corporate districts, Companies)
  • Fees: from Business obtained from entrepreneurial missions
  • Fees: from Event Organisation, Missions


Assuming an examination period of 15 years and a closing time of 3 months, the achievable results are:
  • Source structuring, closing with the contribution of sources divided as follows
    • Equity for 34% (in € millions)
    • Debt Lines for 66% (in € millions)
  • Bankability
    • Senior DSCR > 1.687
    • Privileged repayment in 5 years
  • Profitability
    • Post-tax Shareholder IRR of 24.36%